Addictive disorders are increasingly growing as a result of the mental, physical and financial implications of the COVID-19 pandemic.1 In particular, the social isolation created by the pandemic has also driven a rise in addictive behaviours2 as a result of increased anxiety.1 These revolve around the consumption or use of a stimulus that drives feelings of pleasure; stimuli may involve agonists, which are substances capable of binding to and activating a neurotransmitter target cell e.g. alcohol, cocaine, caffeine, nicotine and sugar, or environmental stimuli such as smart devices and exercise. Seemingly ‘healthy’ habits can also drive addictive behaviours, highlighted by psychological conditions like orthorexia, which is characterised by an obsession with eating ‘clean’ eating.3